More thana logo.
I develop brand identities from the first sketches through to finished artwork. The logo, colour and type work together across packaging, print, clothing and digital materials.
Explore the workLogo design.
I start by learning about your business, audience and goals, then sketch ideas on paper. I refine the strongest direction into a digital logo, with variations for different sizes and uses.
Colour palettes.
I choose colours to suit the identity and the way you want the brand to feel. The palette needs to stay recognisable across screens, packaging and printed materials.
Typography.
I pair typefaces that suit the logo and the brand’s character, from display lettering to smaller supporting text. Clear sizing and hierarchy help keep the information easy to read.
Brand applications.
I apply the identity to packaging, business cards, clothing, labels and merchandise. Each format has different requirements, but the logo, colours and type keep the brand consistent.
Promotional design.
I use the brand identity to create posters, social media graphics, advertising and campaign artwork. The message and information guide the layout, with imagery and type chosen to suit the subject.
