TCB Visuals @tcb.visuals
Concept Brands

Ideas into Brands.

Three original brand concepts, from the first idea to identity, packaging and campaign artwork. Each shows the brief I set and the design decisions behind the finished work.

Out of Order

Concept Brand / Streetwear / Apparel & Campaigns

An independent streetwear concept built around tartan, monochrome graphics and a stacked wordmark. The campaign’s idea is simple: same people, different perspective.

THE BRIEF

Develop an identity for a streetwear label’s Spring/Summer 26 collection. It needed to work across apparel, swing tags, labels, stickers and campaign imagery, with a raw, independent feel.

CREATIVE DIRECTION

I filled the stacked wordmark with blue and green tartan, contrasting it with black and white labels and swing tags. Direct flash photography gives the campaign its unpolished feel.

Out of Order Spring/Summer 26 campaign poster with a model in tartan shorts and the vertical wordmark
Out of Order stacked wordmark filled with blue and green tartan
Out of Order white t-shirt with the tartan wordmark, worn with tartan shorts
Out of Order swing tags tied to tartan shorts
Out of Order woven labels, swing tags and sticker pack flat-lay

Kamakura Matcha

Concept Brand / Matcha / Packaging & Branding

A Japanese matcha concept pairing traditional tea culture with modern packaging. The range brings ceremonial matcha and handcrafted tools into a familiar daily routine.

THE BRIEF

Design an identity and packaging for matcha and whisking accessories that respect Japanese tea heritage. The concept needed to feel carefully made, approachable and suited to everyday tea preparation.

CREATIVE DIRECTION

I used deep green and warm cream to reference matcha, with soft pink for contrast. A swirling whisk symbol connects the packaging to the movement of preparing tea.

Kamakura branded tote bag and matcha drink against a pink wall
Kamakura bamboo whisk and pink packaging with the swirling brand symbol
Kamakura ceremonial, strawberry and vanilla matcha tins
Kamakura matcha tins presented in a delivery box
Kamakura Find Your Swirl campaign poster

Elsie’s British Milk

Concept Brand / Organic Milk / Packaging & Branding

A fictional organic milk brand inspired by British farming, countryside life and doorstep delivery. The identity draws on familiar dairy traditions rather than a typical supermarket look.

THE BRIEF

Develop an identity that connects modern households with traditional British dairy farming. Milk bottles, cartons, merchandise and advertising needed to share a familiar, nostalgic feel without looking clinical.

CREATIVE DIRECTION

I paired a red script wordmark with classic serif type and cow illustrations, drawing on vintage milk delivery and family farms. Deep red, forest green and cream carry through the designs.

Elsie’s fictional dairy brand artwork featuring a cow and British countryside
Elsie’s branding on a vintage Land Rover
Elsie’s branded milk bottles, cartons and dairy packaging
Elsie’s farmer’s jacket with branded embroidery
Elsie’s branded dairy crates

Have an idea worth building?

Tell me about your brand or product idea and the identity you need.

GET IN TOUCH
tcbvisuals25@gmail.com@tcb.visuals